Frederick Sagoe
visual communication designer
Holistic Care Hospice
This project mainly focused on rebranding and modernizing the identity of the company. Most of the former brand had concepts broadly covering the idea of holistic care and what it meant to the founders. I kept most of that concept but simplified it slightly in order to be more receptive at the initial receiving of the brand.
Client: Holistic Care Hospice, Palliative Care and Home Health
Classification:
Brand Sheet, Website, Collateral
The team's first goal was to recreate the logo in a vector like manner using the motifs that had been previously defined as the company identity; the tree of life and a heart of giving. I used the definition of the term 'holistic' to create a completion of this imagery and allowed for the break in the circle to represent the need for the service in order to find 'the whole picture'.
We then moved to the website which had to follow the identity that we had created and allow for the simplicity to be complemented by the need for informative content on the pages. Each page was to allow for the users to follow information to their desired location and if they couldn't find what they were looking for, a search function was supplied to aid that.
Finally, we recreated the collateral and social media posts that the marketers would need to share information with following the same patterns to make sure quick legibility was capable for the kind of work they needed to do.
